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Goodman Management Group was launched in 2020 by Aaron Goodman.  After working in this industry for over a decade, and observing the antiquated method of managing communities, Aaron set off on his own to change the industry and create a new and innovative management style.  His emphasis on building a creative culture at the office where employees can think outside the box, attracts talented individuals who become part of a thriving team.  


Prior to his career in community association management, Aaron served as a Sergeant in the Marine Corps Infantry and excelled in his role as a squad leader during Operation Enduring Freedom and Operation Iraqi Freedom.  The Marine Corps’ attention to detail and demand for excellence has translated into sound business practices, which has led to great success at Goodman Management Group.


Aaron is an avid outdoorsman with a love for adventure. When he is not in the office, you will find him on a river or hiking in the Blue Ridge Mountains.  He and his wife, Brittany, live in Goochland with their three children on a small farm.   


Aaron Goodman, CMCA, AMS, PCAM

Chief Executive Officer


Niccole Jones, CMCA, AMS

Vice President

As Vice President of Goodman Management Group, Niccole Jones leads the company’s on-site community teams. She is responsible for recruiting and mentoring these teams as they lead their respective communities. Excited by GMG’s innovative approach to managing communities, Niccole joined the team in the fall of 2021. 


Prior to joining the company, Niccole was the on-site community manager for a large-scale, planned development located in Richmond.  She has been a property management industry professional for nearly 20 years, specializing in community association management for the last 10 years. She is avidly involved in Community Association Institute’s local chapter and is a member of multiple committees including the CA Day Planning Committee and Social Committee. 


Niccole and her husband reside in Mechanicsville with their two daughters and their family dog, Teddy. When she’s not working, she enjoys being with her girls, socializing with friends and traveling with family.


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Jennifer Malkus, CMCA, AMS

Community Manager

Trey Gray, CMCA

Community Manager

Erin Hackett, CMCA

Community Manager

Jennifer brings years of experience in HOA community management, real estate, and development. Her 
background encompasses both portfolio management as well as on-site management. She prides herself in her strong customer service skills and attention to detail, which shows in her management style.

Jennifer is originally from the mid-west and has lived in the Richmond area since 2003, where she raised
her two sons. She and her husband currently reside in Henrico, with their two Cavalier King Charles.
When she is not working, Jennifer enjoys cooking, biking the Capital Trail, boating, and visiting local
wineries, breweries, and restaurants with friends and family.

Trey is committed to bringing customer service, attentiveness, and organization to our team. He has spent close to a decade working in the insurance industry helping people recover from loss. Most recently he worked as an account manager in the distribution on HVAC equipment. He has picked up a diverse set of skills through his previous employment and experience, but what he is most passionate about is customer service. He has over 15 years of experience serving people.


Trey is a proud graduate of Virginia Commonwealth University. He and his wife, April, live in Richmond with their two daughters. When he is not working, he enjoys spending time with his family, cooking, and trying new things.

Erin is GMG’s Portfolio Community Manager for our Hampton Roads and North Carolina communities. She
brings years of experience in both multi-family property management and HOA management,
specializing in community compliance. She takes pride in providing excellent customer service to surpass our client’s expectation.  

Erin is getting married this Fall and enjoys weekend getaways with her fiancé. She has two children and
their family loves being active together and going to local sporting events.

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Eva Kostadinova

Accounts Payable Manager

Kristina Henson

Assistant Community


Hayley Burnopp

Community Manager

Hayley has spent the last 6 years as an administrative assistant in the auto industry, and began her career at GMG in a similar position.  She has now stepped into the role as a Community Manager, and she is ready to lead from the front. She has all the skills, knowledge and drive to be the future of Goodman Management Group.


Hayley resides in King William with her Husband 2 kids and their dogs Baxter and Mariah. When Hayley isn’t handling day to day task at GMG, she enjoys spending her free time either snuggled up watching movies with her family or doing something adventurous. 


Eva brings a strong sense of organization and preparation to GMG.  After spending years in the banking and mortgage world working for Executives, we are happy to have someone with a deep rooted experience in communication and follow-through.  Eva has great attention to detail and a work ethic that you are sure to experience when you contact our office.

Eva's passion for adventure brought her to Virginia 8 years ago. She enjoys shopping and having brunch on Sundays with her teenage daughter. When she's not working, she loves to play with her toddler and teach him how to help in their veggie garden. Eva and her family often take one-day unplanned trips to different locations around the East Coast.

 Kristina was born and raised in Richmond, Virginia and has lived there all her life. At the age of 18, she started to work in customer service. From working in call centers to hotels, she has seen and solved it all! 

A proud mom of two young boys, Kristina enjoys spending time with them doing anything and everything outdoors and traveling to new places. This year she plans to travel to at least three new states. 

Prior to working for Goodman Management Group, she worked in the property management industry for over 6 years with experience in multifamily homes.


She is excited to bring her knowledge and skills to this team in meaningful and innovative ways.



Betty Nowak

Administrative Assistant

Marlee Hunnicutt

Executive Assistant

Betty grew up in Alexandria, Virginia until she and her husband decided to transition to the Richmond area in May of 2021. She enjoys traveling, being outdoors, riding her bike, gardening, experiencing new restaurants and spending quality time with her children, grandchildren and friends.

Betty’s background has primarily been within the administrative field partnering with corporations within healthcare, and most recently, a large contractor assisting many different departments. Betty brings a wealth of knowledge in customer service and client engagement.



Marlee is a devoted hard-working individual that has worked in customer service for many years. She has joined us as an executive assistant to help with the demands of a growing company. Working in the restaurant and automotive industry she has learned to problem solve, communicate and to stay organized. This industry in HOA management is new for her but she is up for the challenge and willing to learn. Marlee is happy to be a part of our team and she plans to continue to grow with us at Goodman Management Group. 


Marlee grew up in Hanover County and now resigns in King William County with her husband and many animals. When she is not hard at working, she enjoys going on crazy adventures or spending quality time with her loved ones. 



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