Goodman Management Group was launched in 2020 by Aaron Goodman.  After working in this industry for 9 years, and observing the antiquated method of managing communities, Aaron set off on his own to change the industry and create a new and innovative management style.  His emphasis on building a creative culture at the office where employees can think outside the box, attracts talented individuals who become part of a thriving team.  


Prior to his career in community association management, Aaron served as a Sergeant in the Marine Corps Infantry and excelled in his role as a squad leader during Operation Enduring Freedom and Operation Iraqi Freedom.  The Marine Corps’ attention to detail and demand for excellence has translated into sound business practices, which has led to great success at Goodman Management Group.


Aaron is an avid outdoorsman with a love for adventure. When he is not in the office, you will find him on a river or hiking in the Blue Ridge Mountains.    


Aaron Goodman, CMCA, AMS, PCAM

Chief Executive Officer


Niccole Jones, CMCA, AMS

Vice President

As Vice President of Goodman Management Group, Niccole Jones leads the company’s on-site community teams. She is responsible for recruiting and mentoring these teams as they lead their respective communities. Excited by GMG’s innovative approach to managing communities, Niccole joined the team in the fall of 2021. 


Prior to joining the company, Niccole was the on-site community manager for a large-scale, planned development located in Richmond.  She has been a property management industry professional for nearly 20 years, specializing in community association management for the last 10 years. She is avidly involved in Community Association Institute’s local chapter and is a member of multiple committees including the CA Day Planning Committee and Social Committee. 


Niccole and her husband reside in Mechanicsville with their two daughters and their family dog, Teddy. When she’s not working, she enjoys being with her girls, socializing with friends and traveling with family.


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Eva Kostadinova

Accounts Payable Manager

Kristina Henson

Assistant On-Site Community


Betty Nowak

Administrative Assistant

Eva brings a strong sense of organization and preparation to GMG.  After spending years in the banking and mortgage world working for Executives, we are happy to have someone with a deep rooted experience in communication and follow-through.  Eva has great attention to detail and a work ethic that you are sure to experience when you contact our office.

Eva's passion for adventure brought her to Virginia 8 years ago. She enjoys shopping and having brunch on Sundays with her teenage daughter. When she's not working, she loves to play with her toddler and teach him how to help in their veggie garden. Eva and her family often take one-day unplanned trips to different locations around the East Coast.

 Kristina was born and raised in Richmond, Virginia and has lived there all her life. At the age of 18, she started to work in customer service. From working in call centers to hotels, she has seen and solved it all! 

A proud mom of two young boys, Kristina enjoys spending time with them doing anything and everything outdoors and traveling to new places. This year she plans to travel to at least three new states. 

Prior to working for Goodman Management Group, she worked in the property management industry for over 6 years with experience in multifamily homes.


She is excited to bring her knowledge and skills to this team in meaningful and innovative ways.

Betty grew up in Alexandria, Virginia until she and her husband decided to transition to the Richmond area in May of 2021. She enjoys traveling, being outdoors, riding her bike, gardening, experiencing new restaurants and spending quality time with her children, grandchildren and friends.

Betty’s background has primarily been within the administrative field partnering with corporations within healthcare, and most recently, a large contractor assisting many different departments. Betty brings a wealth of knowledge in customer service and client engagement.



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