Goodman Management Group was launched in 2020 by Aaron Goodman. After working in this industry for 9 years, and observing the antiquated method of managing communities, Aaron set off on his own to change the industry and create a new and innovative management style. His emphasis on building a creative culture at the office where employees can think outside the box, attracts talented individuals who become part of a thriving team.
Prior to his career in community association management, Aaron served as a Sergeant in the Marine Corps Infantry and excelled in his role as a squad leader during Operation Enduring Freedom and Operation Iraqi Freedom. The Marine Corps’ attention to detail and demand for excellence has translated into sound business practices, which has led to great success at Goodman Management Group.
Aaron is an avid outdoorsman with a love for adventure. When he is not in the office, you will find him on a river or hiking in the Blue Ridge Mountains.
Aaron Goodman, CMCA, AMS, PCAM
Chief Executive Officer
Niccole Jones, CMCA, AMS
As Vice President of Goodman Management Group, Niccole Jones leads the company’s on-site community teams. She is responsible for recruiting and mentoring these teams as they lead their respective communities. Excited by GMG’s innovative approach to managing communities, Niccole joined the team in the fall of 2021.
Prior to joining the company, Niccole was the on-site community manager for a large-scale, planned development located in Richmond. She has been a property management industry professional for nearly 20 years, specializing in community association management for the last 10 years. She is avidly involved in Community Association Institute’s local chapter and is a member of multiple committees including the CA Day Planning Committee and Social Committee.
Niccole and her husband reside in Mechanicsville with their two daughters and their family dog, Teddy. When she’s not working, she enjoys being with her girls, socializing with friends and traveling with family.
Assistant On-Site Community
Devin Li is the On-Site Community Manager for the Magnolia Green Owners Association under the Goodman Management Group. Part of his responsibilities are to bridge the gap between the board of directors, community vendors, and homeowners and to lead the on-site management team. Before this role, Devin spent years in insurance experiencing different aspects of the industry from underwriting on the carrier side to leading on the nonprofit side to talent acquisition on the agency side. What has always propelled his career and what he brings to Magnolia Green is his passion for meaningful engagement and his joy for serving communities and people.
On the weekends, you can normally find Devin at a brewery with his friends discussing fantasy football or on a grassy field playing ultimate frisbee. He also spends a lot of time with his partner, Amy, and his best friend and dog, Charlie.
Kristina Henson is the Assistant On-site Community Manager for Magnolia Green. Prior to working for Goodman Management Group, she worked in the property management industry for over 6 years with experience in multifamily homes.
Kristina was born and raised in Richmond, Virginia and has lived there all her life. At the age of 18, she started to work in customer service. From working in call centers to hotels, she has seen and solved it all!
A proud mom of two young boys, Kristina enjoys spending time with them doing anything and everything outdoors and traveling to new places. This year she plans to travel to at least three new states.
She is excited to bring her knowledge and skills to this team in meaningful and innovative ways.
Betty Nowak is the Administrative Assistant for Magnolia Green. Betty’s background has primarily been within the administrative field partnering with corporations within healthcare, and most recently, a large contractor assisting many different departments. Betty brings a wealth of knowledge in customer service and client engagement.
Betty grew up in Alexandria, Virginia until she and her husband decided to transition to the Richmond area in May of 2021. She enjoys traveling, being outdoors, riding her bike, gardening, experiencing new restaurants and spending quality time with her children, grandchildren and friends.